Quality control for accurate representation is the reason we don’t outsource. Foodservice research intelligence gathering is difficult at best, outsourcing compounds the probability of errors. It also limits immediate attention to questionable responses and the corrective action required for accuracy.

All elements of the survey process: from survey design and testing, to sample selection and quotas, to interviewing and data cleaning, to tabulations and analysis are performed in-house to ensure the most accurate market research in the industry. In-house data is more accurate because our staff understands the objective of the study, what information the client is looking for, reasons for survey design and questions, specifics of sample selection and what tabulations and analysis are needed.  Outsource companies don’t know any of this – nor do they typically care.

Wyoming Research is unique in that all phone interviews are conducted in our spacious facility in Casper, Wyoming.

No other competitive foodservice market research firm can boast of a single, central location where all phases of the process are conducted internally. We utilize professional telephone interviewers who have experience in restaurants, food manufacturing or food and beverage distribution. All interviewers are specially trained to get the most accurate data possible.  They are also specially trained for each study that we perform.

Telephone research outsourcing is commonly performed by interviewers who live in foreign countries, who speak English as a second language, and do not understand the nuances and details of studies as comprehensive as ours. Additionally, we never want to compromise the quality of your data by using interviewers who were selling debt consolidation last week and will be calling people about refinancing their mortgage next week.

Our interviewers study food, beverages, disposables and cleaning products in the food service  industry. They talk to restaurant operators, managers and purchasers every day. They know when an answer sounds off and can probe the respondent for greater accuracy. They understand which forms and flavors belong with which product category. Our interviewers know which brands are the major players in each market segment and product category. Our phone room is our greatest strength. The wealth of industry specific expertise available to us ensures that your market research data is the most accurate in the business.

And finally, keeping every aspect of our market research projects in-house means that your data is completely confidential and safe.