We know that the number one concern of our clients is the accuracy of the market findings. That is why we continually perfect our methodology based upon today’s research needs. We provide intelligence to assist you to grow your share in a highly competitive market. Aggregate market growth is not guaranteed and brand managers need to be positioned to capture market share from competitors.
All of our studies follow the Market Research Association’s best practice guidelines and are designed to exceed the standards for minimum disclosure as designated by the American Association for Public Opinion Research (AAPOR).
Needs Assessment – We work closely with you to determine your needs, within budget and timeframe. From here we customize one of our syndicated studies or develop a proprietary research solution for you.
Survey Design – Surveys are designed, tested, rotated and improved as necessary throughout the study. The survey will be designed by our research team and presented to you for approval.
Sample – In a perfect world, we would be able to survey the entire universe and we would get perfectly accurate data from every respondent. The constraints of budget, time and reality mean we use a stratified random sample that is representative of the current representative universe. Stratification increases precision without increasing sample size. A stratified sample does not imply any departure from the principles of randomness it merely denotes that before any selection takes place, the population is divided into a number of strata, then random samples are taken within each stratum. Random stratified sampling is more precise and more convenient than simple random sampling. It also provides necessary data for targeted channels and geographic regions.
Interviewing – Phone-based research is the best option for the types of brand and volume market research studies that we conduct. We can better capture unaided awareness, probe to get more accurate data and have a two-way conversation with the survey respondent to capture information on market size.
- We do not outsource our studies any part of the research process.
- We employ professional telephone interviewers who have experience in restaurants, food manufacturing or food and beverage distribution.
- All interviewers receive extensive training to get the most accurate data possible.
Benefits of Conducting Surveys In-house – Our phone room is our greatest strength. The wealth of knowledge and expertise ensures that your market research data is the most accurate in the business. All operations undergo an extensive four day training period.
Respondents – Ensuring the right respondent completes the survey is critical to accurate market research. Each survey is conducted with the individual most familiar with the subject matter or in the case of food service, the establishment’s product use and purchasing information.
Monitoring – Interviewers are monitored both on-screen and by listening in to an interview from an on site remote location. Monitoring ensures that the interviewer is not inadvertently introducing bias into the survey by tone of voice or not reading the question as written.
Outlier Detection and Removal – Despite our best efforts to pull a representative sample, sometimes we end up with an outlier. Outliers are data points far outside the norm for a variable or population. Removing outliers makes the data more accurate and representative of normal population behavior.
Deliverables – Clients receive a full set of tables and tabulations. Fields are clickable to drill down in the data to the user profile level. Deliverables also include a custom executive summary with SWOT Analysis, geographic area projections, measurements for all brands and brand/net volume concentrations within type and form. Formats are custom designed to fit your reporting needs.
Validations – Editing, coding and validation of all surveys are conducted within hours of completion on premise.