Respondent User Profile – By clicking on any banner point within the constraints of the Category Market Driver tabulations, a list of participant
respondents which comprise the requested sort will instantly appear. Respondent information will include brand, brand owner, segment, type/form/flavor, operation size, management type, specific chain name, state, meals/week and weekly usage. Knowing which chains, type of operation and usage serviced by the competition is of great importance to pinpoint competitive locations and quantify potential opportunities. User Profiles are also linked within the pie and bar charts, showing who comprises a specific slice of the pie or bar of a graph.

Category Market Drivers

Unique Mapping - Included in the deliverables are regional maps of share, penetration and volume distribution, presented as follows:

• Regional Volume Distribution, Penetration and Share
• Volume Breakout by Segment Cluster Across Geographic Area
• Volume Breakout by Segment Cluster Within Geographic Area
• Volume Breakout by Operation Size and Sector Across Geographic Area

Share of Requirements – Net penetration and market share of requirements are cross tabulations, read vertically, which show percent share of volume and penetration generated by your users that are shared by a competitive brand parent. These are your threats! This report can be used to identify competitors in your market and to determine your performance in the competitor’s market as well.

Brand/Net Volume Distribution – This portrays the distribution of volume across all banner cells for product category breakouts, brands, brand parents and label types. It reflects volume concentration of all players within the market.

Market Size Worksheet – This finalized compilation of the study projects by segment all the operators average weekly use rate contained within the segment. The annual projected volume of category usage are reported by the mean, median and corrected mean, which is intended to compensate for operator exaggeration of use. This projected annual usage is the base for all share calculations.

Net Market Size Projection Worksheet (N-MAP) - N-Map is intended to be a worksheet which calculates either the biannual or annual shipments for all top brand nets by each segment studied or the total studied market size based on the calculated shares. Input your “for certain” shipments by any segment or your portion of the market and you will be given direction where to target the market to attain your most important business objective.

Graphical Data Selector – Provides immediate access to respondents and tabulations which comprise a specific referenced measurement or graphical display.