Sometimes our clients don’t need market data from the entire foodservice universe. Sometimes they want to target a specific segment or area to ask a specific question, get more in-depth information or drill deeper into usage patterns. Clients can access information from hospitals in Dallas/Fort Worth, school districts in California or a focus group of chefs in Chicago. We can recruit for ad hoc surveys for a particular segment, a particular group of decision makers or particular chains and regions. We have names and know the details about their company and usage. We call these types of studies Pic-A-Panel because clients pick a targeted sample of exactly who they want us to talk to and what they want us to talk to them about.

What is Pic-A-Panel?
With this product, you can select a panel from hundreds of thousands of profiled individual foodservice operators across the country.

Why should I choose Pic-A-Panel?
By selecting any combination of segments or regions, you can use it to specifically target any market. No contract required!

How does Pic-A-Panel work?

• Select the panel you wish to target.
• Submit your survey questions and timeline.
• Indicate desired deliverables.
• We will respond with a quote.