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  • Market Research for Food, Beverages, Disposables and Cleaning Products in the Foodservice Industry

    • Sample Methods
    Segment Expanded
    E-FIT    		 Accuracy % Standard
    Fit    		 Accuracy %
    Fine Dining 150 8.0 85 10.4
    Casual 200 6.9 145 8.2
    Family 350 5.2 195 6.8
    Total Full Menu 700 3.7 425 4.7
    Natl Hamburger QSR 150 8.0 85 10.4
    Natl Sandwich QSR 150 8.0 85 10.4
    Natl Spec/Bak/Coffee Shops QSR 150 8.0 85 10.4
    Natl Pizza QSR 150 8.0 85 10.4
    Natl Chicken QSR 150 8.0 85 10.4
    Natl Mexican QSR 150 8.0 85 10.4
    Total Natl Chain QSR 900 3.3 510 4.2
    Ind/Hamburger QSR 100 9.8 85 10.4
    Ind/Sandwich QSR 150 8.0 85 10.4
    Ind/Spec/Bak/Coffee Shops QSR 150 8.0 85 10.4
    Ind/Pizza QSR 200 6.9 115 8.6
    Ind/Chicken QSR 75 11.3 50 13.8
    Ind/Other QSR 150 8.0 115 8.6
    Total Ind/Reg QSR 825 3.4 535 4.2
    Total Quick Service 2425 1.9 1045 2.5
    Lodging Foodservice 150 8.0 95 9.9
    Cont. Breakfast Optional -150 8.0 85 10.4
    Mass Merchandisers 150 8.0 85 10.4
    Convenience Stores 150 8.0 105 9.5
    Grocery Delis 150 8.0 85 10.4
    Total Leisure/Retail 600 4.0 370 5
    Total Commercial 3025 1.8 1840 2.2
    Hospitals 200 6.9 155 7.9
    Retirement Communities 160 7.7 145 8.2
    Nursing Homes 200 6.9 155 7.9
    Total Health Care 560 4.2 455 4.6
    School Districts 200 6.9 150 8
    Colleges/Universities 150 8.0 145 8.2
    Businesses & Industry 200 6.9 110 9.3
    Total Other Non-Comm 550 4.2 405 4.9
    Total Non-Commercial 1110 2.9 860 3.3
    Total Foodservice 4135 1.5 2700 1.8

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