Wyoming Research is a market research company specializing in cost-effective market research for the food and beverage industry. We perform custom studies and more affordable syndicated research across all major food service channels or segments in the commercial and non-commercial sectors. Our methodology has been perfected over three decades with the input of our clients and has evolved to reflect the changing restaurant and food service market as well as the needs of food, beverage, cleaning product and disposable manufacturers. Our proven and copyrighted methods have been in existence longer than any other brand tracking study.
All aspects of every study are conducted at our spacious facility in Casper, Wyoming. Surveys are conducted in-house by a professional phone interviewers. Our team members have experience in the food service industry and are specially trained to understand the complexities and nuances of capturing accurate market intelligence for each product category studied. Keeping everything in-house allows us to ensure quality and confidentiality.
The current Foodservice Intelligence Tracking (FIT) study follows the methodology established in 1980 by a team of researchers and General Mills, General Foods and Proctor & Gamble called the Brand Performance Index (BPI). The predecessor to the Foodservice Intelligence Tracking, this study was the first of its kind to capture incidence and volume at the user level. Over time the methodology has been perfected and refined. Many have attempted to duplicate this research process, but our strict internal control and our in-house policy set ours apart from the rest. When others attempt to parrot your methodology, this is the biggest compliment one can receive. However, ours is the best method of capturing accurate operator-based data in the food and beverage industry.
The company reorganized and moved to Wyoming in 1999. Wyoming is an extremely business friendly state, leading to an influx of large corporations. The people are hard working and honest. Managing a phone room in a small town is far easier than in a big city and the confidentiality of your research is ensured.
Since relocating, our syndicated offerings have continued to evolve. There are several research options to best meet your needs. And if you can’t find a syndicated study to meet your needs, call us today and let us design a custom study just for you.