Wyoming Research Associates Foodservice Intelligence

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Sampling Methods
Reliable Market Research Requires Stratified Random Sampling!

  • Sampling from a Panel "reflects the behavior of panel members not the universe."

Pic-A-Panel Recruitment
More reliable research through custom sampling. 

Foodservice Intelligence Tracking (FIT)
According to A.C. Nielson researchers, our copyrighted FIT methodology reflects the best representation of brand performance in the foodservice industry.

Optional Sample Plan
The largest sample size in foodservice, giving you the option to select one of two sample plans (N = 4135 or N = 2250).  

Glossary of Terms
Call or e-mail to receive your free copy of foodservice glossary of terms.

Category Market Drivers
Determine the value of product users and discover which users are loyal or non-loyal to a particular product.


Wyoming Research welcomes your inquiries. Let us assist you with your foodservice market research needs!

 

Any information you provide to this website will not be shared with anyone outside of Wyoming Research Associates.

 
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WRA is Currently Accepting Subscriptions To It's On Going Brand Tracking & Market Sizing Foodservice Intelligence Tracking (FIT)

 

 
Services
 



Wyoming Research performs syndicated (shared cost) and proprietary (custom) market research for food manufacturers by conducting in-depth phone interviews with primary decision making foodservice operators in compliance with the Market Research Association interviewing guidelines.  Upon request, interviews with distributors, chain headquarters and manufacturers are conducted to meet client information needs.


 

Syndicated Studies

Custom Proprietary Studies

The most popular research service provided to food manufacturers is our Foodservice Intelligence Tracking (FIT) syndicated study, which is the most accurate and economical brand performance measure in foodservice. FIT studies are conducted using a stratified random sample with strict chain quota management covering the major commercial and non-commerciaL foodservice segments.  Other syndicated studies offered are Office Service Study, Janitorial-Sanitation and Adult Beverage.  Please call for more specifics on these and other study types. 

Another research service provided by Wyoming Research is the proprietary study format, which allows food manufacturers to further customize research to meet their specific objectives. Because every phase of the research process is conducted in-house, we can assist clients with a variety of specific research needs within minimal response time.  This is a tremendous advantage over most research suppliers in the industry to facilitate the process on premise within minutes.

Types of Studies

Acquisition Analysis
Awareness & Usage
Competitive Analysis
 

Concept Feasibility
Customer Satisfaction
Distribution
Lead Generation

Market Share & Market Size
Optimum Price Determination
Panel Development

Product Tracking
Readership
Sales Force Effectiveness
Trend Analysis

 

 

 

 

 

 

 

 

 

 
 

 		    
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