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Foodservice Intelligence Tracking (FIT) is the most comprehensive tracking of operation usage by brand available. It allows marketing executives a better understanding of the magnitude projected market size.
Market sizing in foodservice is difficult and expensive to acquire. The majority of methodologies today are panel driven which sacrifice accuracy for the economies of panel utilization. The greatest downside of using panels is their biased behavior. The sophisticated FIT method relies on several proprietary statistical models to identify outliers and normalize data to determine a projected annual market size. Historical comparison of operator procurement behavior is an additional important key step we perform in volumetric validation. In trending category behavior, market shifts naturally occur and are driven by the economy, taste trends and environmental conditions. They must be and are defined as such.

Two of the major contributors to accurate representation are:
   Sample size
   Method of selection
A proven sample technique in capturing market size is a stratified random sample:
   Reduces sampling error
   Ensures greatest representation
This is the point where quality and reliability of information are formulated.

Since no part of the process is outsourced, a high level of communication is maintained between the interviewer and operator. The interval between field and validation and other steps in the research process is minimal and secure.

The result of this philosophy is a highly directional monitor of a category at the brand level within type container and form or flavor.

Specific brand performance is measured across and within all major foodservice segments, areas, regions, management types, chains, independents and operation sizes. Measurements include penetration, market and volume concentration of all brands and nets.

Two unique reports are available which clearly:
   Identify and classify the competition’s strengths and weaknesses
   Indicate threats by the competition
   Point to marketing opportunities for your product
Share of Requirements reports indicate a share computation of volume and establishments in your market of users that are shared with specific competitors.
In other words, which competitor’s product is also being purchased by the users of your product?
Category Market Drivers are defined our product section. This classification of all users into high & low loyalty and usage quantifies where and who drives:
   Economic growth
   Projected market usage

According to A.C. Nielson researchers, our copyrighted FIT methodology reflects the best representation of brand performance in the foodservice industry.