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Sampling Methods
Reliable Market Research Requires Stratified Random
Sampling!
- Sampling from a Panel "reflects the behavior of panel members not the universe."
Pic-A-Panel
Recruitment
More reliable research through custom sampling.
Foodservice
Intelligence Tracking (FIT)
According to A.C. Nielson researchers, our copyrighted FIT methodology reflects the best representation of brand performance in the foodservice industry.
Optional Sample Plan
The largest sample size in foodservice, giving you the
option to select one of two sample plans (N = 4135 or N
= 2250).
Glossary of Terms
Call or e-mail to receive your free copy of foodservice glossary of terms.
Category Market
Drivers
Determine the value of product users and discover which
users are loyal or non-loyal to a particular product.
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